Q:  Why advertise on TV?
A:  Airtime is relatively inexpensive (as low as $10 per spot).  The consumer base is virtually endless.  Here are some important *facts:

	Average American consumes 11.8 hrs of media daily
	98% of US households have at least one TV
	TV is on in an average US home, 7 hrs, 40 min. daily
	Age by which children can develop brand loyalty:  2
	Number of TV commercials seen by aver. American by age 65: 2 million

Q:  Who creates my commercial idea?
A:  We have dozen of young, fresh copywriters, as well as seasoned pros, who'll create great concepts and scripts for your approval.  If you like, you can be part of the creative process & give us ideas or completed scripts.

Q:  What do I get with my commercial?
A:  Most TV and cable outlets offer commercials that only include a producer, camera operator and small cast.  We feel this is not enough for our customers.  With Film Fusion, you'll get an experienced director, cinematographer, lighting crew, cast, original music, and more. 

Q:  Can I be involved in the editing process?
A:  Yes.  Before committing to a 'final cut,' we submit the commercial to you for your approval or suggestions. 

Q:  When the commercial is completed, can any TV station air it?
A:  Yes.  Your finished spot will be delivered completely edited and digitally mastered, on a professional video format, that can be aired on any TV or cable outlet.  You'll also receive a VHS or DVD copy for your personal viewing with family, friends, and business associates.

Q:  How do I get my commercial on TV?
A:  Here are a few options:

	Hire a media buyer to purchase airtime.  On average they charge 10-15% of your total media buy.
	Do it yourself.  It's easier than you think.  We provide a FREE, easy to follow guide that helps you
	purchase the most airtime for your money.  You'll also
	learn when to best air your spot- hitting your desired demographics.  The ad execs will think they're dealing with a seasoned media buyer!
	Film Fusion is experienced in both short and long-term media buys.  We'll assure you get the best
	rate available, as well as FREE AIRTIME!  We guarantee to negotiate free airtime or we wave our media buying fee.  We also research demographics to ensure best time to air.

Q:  We're a new company with a small budget, can you work with us?
A:  Absolutely!  Our goal is to grow with new companies as well as established companies.  We offer convenient payment plans and discounted rates for new clients.  No matter how big or small your budget is, we'll accord your commercial the highest priority.  Why?  We're filmmakers (not account execs) and this is what we love.  We treat every commercial like a feature film (after all, your commercial is a 'mini-movie'). 

Q:  Why are your rates so low?
A:  We don't have the overhead of expensive ad executives, like cable and TV outlets.  And unlike most production companies, we don't charge the standard 33% producer's fee above the budget.  Last, we pool our independently owned resources (vs. maintaining an expensive production facility) and pass the savings on to you! 

General Information

Airtime for 30 & 60second spots is more readily available.  Most commercial breaks last 2 minutes (120 seconds).  TV and cable outlets prefer to air several shorter commercials (more clients) vs. a long spot (90-120 seconds).  Airtime for 30 & 60 second spots is less expensive.  Please consider your advertising budget when deciding upon the length of your commercial. 

Base commercials and video productions are shot on professional broadcast quality, Betacam SP (industry standard).  Don't be fooled by production companies that tout digital video.  It is typically the mini-dv digital format, which is consumer level and does not meet broadcast standards.  Run, don't walk, away from mini-dv.  Productions on Film and High-Def video are substantially higher.

Most TV and cable outlets only concern is your extended media purchase (not the quality of the commercial they create for you).  These expensive airtime contracts are how they afford to create so-called 'low-budget' commercials.  We've all seen the cheesy late night spots.  The only thing 'low-budget' is the quality.  Don't settle for it!  Your commercial deserves the same attention and detail that you've applied to your business.  We require no expensive media contracts, and offer flexible payment schedules.  As experienced media buyers we can assist you in getting the most for your advertising dollar, including FREE AIRTIME.